Centralized GTM Intelligence — Built Around Your Priorities
On our call today, Brian, you laid out a clear vision for what Billtrust needs from AI across the GTM org. Your words:
"I'd like the ability to go to Claude and say — how much qualified pipeline do I have in Q3 for the new logo team? And in order to do that, Claude needs to understand what qualified means, what the right filters are, and give me an accurate answer." — Brian Vass, on the call
"In order to really get us to the next level, we need to have it connected to all these things." — Brian Vass, on data source connectivity
And in your email outlining priorities, you listed exactly what Billtrust needs:
Here's how we solve each one.
Your methodology lives in training decks today. Reps learn it once and then improvise. Endgame ingests Command of the Message — your value drivers, required information, positive business outcomes, required capabilities — and embeds it into every AI output across the org.
Meeting prep references your framework. Deal reviews surface gaps in your methodology, not generic checklists. Account plans follow your structure. Every output — whether a rep asks in Claude, Slack, or the Endgame app — speaks your language.
The result: methodology adoption goes from "training event" to "embedded in every workflow."
You said it: you need it connected to all these things. Endgame connects Salesforce, Gong, Slack, email, Snowflake, and web research into one knowledge graph. Account plans are generated from live data — interaction history, deal status, stakeholder maps, competitive intel — and refresh automatically.
No more manually pulling from 5 systems and synthesizing into a doc that goes stale in a week.
The result: account plans that are always current, always complete, and always aligned with your methodology.
This is the exact use case you described — asking Claude "how much qualified pipeline do I have in Q3 for new logo?" and getting the right answer. That requires Claude to know your definitions: what "qualified" means at Billtrust, which stages count, which segments apply.
Endgame bakes your definitions into the intelligence layer. Every user and every agent gets the same grounded answer — the same one your ops team would give if you asked them directly.
The result: any leader, any rep, any agent can query pipeline, coverage, win rates, and performance — in plain language, with accurate answers, no report-building required.
Endgame generates meeting briefs in about 2 minutes by pulling from all connected systems. Account context, attendee background, recent interactions, open deals, competitive mentions, and recommended talking points — all in one view, delivered before meetings automatically.
The result: every rep walks into every meeting prepared — without spending 30 minutes pulling context from 5 different tabs.
Endgame generates deal-specific business cases using actual data from the account — stated pain points from call transcripts, competitive alternatives discussed, quantifiable outcomes from similar customers, and champion quotes pulled directly from Gong.
The result: business cases that are specific, data-backed, and ready to send — not generic templates that reps skip filling out.
"I mean, a proposal would be great." — Brian Vass
"I would want to get, you know, a few others at Billtrust in front of you to just better understand how it works." — Brian Vass
We're ready for both. This proposal is step one. Step two: we run a tailored session for the additional stakeholders you want to include, using Billtrust-specific scenarios mapped to the five priorities above.
Endgame intelligence is available wherever your team already works:
| Component | Cost |
|---|---|
| Endgame Platform Fee | $40,000 / year |
| 150 User Licenses × $600 / license | $90,000 / year |
| Forward-Deployed Engineer (implementation + custom buildout) | TBD* |
| Total (before FDE) | $130,000 / year |
*Forward-Deployed Engineer cost to be determined based on additional discovery around which custom workflows, integrations, and buildouts Billtrust wants help executing. We'll scope this together after the next session with your additional stakeholders.
Let's get your additional stakeholders in a room and show them what this looks like with Billtrust data.